We write about what we’re buying, reading, wearing, watching, wanting and arguing about — and we ask why.

Shay Smith-Jaffer is the founder and editor of Leshai, a journalist and creative writer interested in the ways culture, media and the internet shape how we see ourselves and the world around us. Her writing explores social issues, mental health, relationships and the ideas influencing everyday life, often breaking down complex or controversial topics into conversations that are accessible, thoughtful and honest. When she’s not writing, she’s probably watching a film, reading a book or discovering a new business endeavour.

Danielle Emery is a GTA-based writer interested in the cultural trends and social dynamics shaping everyday life. Her writing explores relationships, social media, influencer culture, wellness and fashion, with a particular curiosity about the connections people form with the online world. She holds a master’s degree and wrote her thesis on human-AI romance. A creative and curious thinker, Danielle is passionate about storytelling and exploring the questions that make us look at culture a little differently.

Sara Aboulela is a Niagara-based writer interested in politics, entertainment and the social issues shaping the world around us. Her interests span music, film, travel and social movements, and she enjoys exploring the stories, people and ideas that influence culture and society.